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Another model which taught us interesting classes was Vajram, a brand of cement from Dalmia that brand-comm had branded, created the packaging and advertising for and launched in Tamil Nadu and Kerala. The communication and branding had been analysis-based mostly and the television commercial ‘Nootruku Nooru’ Vajram resonated in homes in Tamil Nadu that avidly watched Solar TELEVISION. The brand was one of the most profitable cement brands launched in Tamil Nadu and shortly turned the corporate’s mainstay. The business ran for several years and the shopper, and … Read the rest