The Professional Master’s Degree Advanced Technology Project Management of TECH helps to understand digital analytics for decision making in IT projects.

Extracting data has become one of the main tasks of companies because it allows them to improve strategies and KPIs based on the information it provides. In this instance, one of the most used tools is Google Analytics which allows tracking a website, blog, and social networks, by extracting data. The Professional Master’s Degree Advanced Technology Project Management treat in depth this tool is compatible with the rest of Google’s tools, and Analytics can be combined with AdWords, Blogger, or YouTube.

Considering the above, Google Analytics offers the possibility to create reports sing default filters for traffic, keywords, content, conversion, date range, time intervals, chart type, dwell time, bounce rate, language, location, devices, channels, also if they are organic … Read the rest